DAENA SMOLLER began her professional career in the early 1980s as a commercial copywriter, producer and radio personality and quickly moved into advertising agency work culminating with her position as Jr. A.E. with one of the most prolific, global top ten advertising agencies of the day (1966 – 1998), Wells, Rich, Greene.
In 1997, Daena moved into documentary and television producing and publishing. For her first two efforts as a co-creator and co-executive producer of the 1999 ISPR INVESTIGATES Documentary Series in which she also appeared on-screen, Daena's first production won a 1999 TELLY Award followed by the second production scoring the 2002 ScreamFest International Film Festival & Screenplay Competition's inaugural BEST DOCUMENTARY Award. The ScreamFest Advisory Board has included luminaries in
horror genre films such as Hollywood directors Wes Craven, Stan Winston, Tobe Hooper, John Carpenter, John Landis, Roy Lee.
With numerous TV appearances and even more turns in a producing capacity between 1995 and 2004, Daena also created & implemented large-scale promotions and global sweepstakes with movie studios and business entities like SONY, MGM, RYSHER Entertainment, DREAMWORKS, COLUMBIA TRISTAR and FYE. By request, Daena also created and produced the very first-of-their-kind genre large-scale Prizes for network TV game shows including Wheel of Fortune, Jeopardy!, Hollywood Squares and one-off prizes by request for TV strip shows like Regis & Kathie Lee.
Simultaneously, Daena excelled in the field of tourism (since 1995) in both New Orleans and then Hollywood. Her media plans at the request of major hotel properties exceeded expectations. Her unique hotel package creations for upscale properties were hugely successful with both per capita and charter groups while garnering consistent media attention, both nationally and internationally and, achieved permanent placement for many properties in countless books. Daena also created a line-up of recurring and daily one-of-a-kind tours and hands-on participatory events for her own business and in conjunction with business entities such as Gray Line Tours / New Orleans and Starline Tours / Hollywood. She also created tours based on the best-selling author and New Orleans celebrity, Anne Rice for ARVLFC.
In 1997, Daena and her partner Larry Montz, took control of a former 800-seat silver screen theater on Hollywood Boulevard during the Hollywood Revitalization Project. After restoring the historic (1936) shuttered single-screen theater, Daena worked for four years in the roles of Vogue Theater General Manager, Special Event Director and Theater Programmer successfully facilitating all aspects of special events from contract negotiations, city permits, renovations, and working closely with all outside personnel from event owners / directors to media. Daena worked hand-in-hand with a plethora of film & TV productions, non-filming special events and, recurring major film festivals and their film festival partners - including such notable film festivals as AFI Fest by the American Film Institute, International Latino Film Festival, the New York International Independent Film and Video Festival and the Los Angeles Italian Film Awards.
Daena’s creative work and marketing efforts in Hollywood and New Orleans in both tourism and entertainment / media, created and established worldwide, the now-standard framework of two multi-billion dollar industries in genre-specific tourism and reality television.
In 2007, New Orleans' Mayor C. Ray Nagin personally requested the post-Katrina return of Daena Smoller and her partner, Larry Montz to the Big Easy to assist in revitalizing the economy by creating and producing a first-of-its-kind multi-million dollar tourism attraction that garnered immediate, heavy global media attention.
After years of suggestions by the founder and General Manager of a pioneering ‘all positive Internet talk’ network to return with a new online talk show, Daena and Larry Montz returned to the high-profile HealthyLife.net network in September 2014 through 2017 with a geo- focused talk show on the Las Vegas - Entertainment Capital of the World. In August 2015, Larry & Daena DO VEGAS! ranked in the Top Three Shows in listenership on HealthyLife.net – All Positive Web Talk Radio, a network of live shows and podcasts featuring 45+ shows hosted by long-term, various media-savvy Experts in a variety of original self-care, society and lifestyle, spirituality and arts & entertainment programming.
Daena calls multiple cities 'home', including Detroit, Los Angeles and Las Vegas.
Merriam-Webster definition of DAENA:
WikiVividly: DAENA is a Zoroastrian concept representing insight and revelation, hence "conscience" or "religion." Alternately, Daena is considered to be a divinity, counted among the yazatas.