GHOST EXPEDITIONS - TV (1996)
Producer, Copywriter, V/O
ISPR - International Society for Paranormal Research
NOMCVB / New Orleans Tourism National Campaign - TV (1996)
ISPR - GHOST EXPEDITONS GM as Second Line Participant
NOMCVB - New Orleans Metropolitan Convention & Visitors Bureau,
NOTMC - New Orleans Tourism Marketing Corporation
The GHOST EXPEDITIONS TV commercial was the first of its kind and the first such advertising effort ever made for a first-of-its-kind - an organized paranormal field investigation designed for participation by the general public.
1,000s of terrestrial radio commercials, podcast open & closes / commercials and promotional packages. Broadcast cm and print ad copy, a credit card application and, the written words representing within catalogs, the late great comedian Joan Rivers as national jewelry store spokesperson. Tourism and professional organization collateral.
Documentary film narratives.
1,000s of radio commercials from voice overs to editing and original music bed creation. Broadcast TV commercials (pre-shoot, shoot and post), full-show podcast production from :01 through the zero-sound tail. Print ads and collateral for tours, destination attractions and professional membership organizations.
I intuitively knew early on that sometimes, your advertising platform is top dog. Sometimes, it should just be in the mix. Doing what was best for my clients' branding and expanding, proved to be best for me as well.
Copyright © Into Perpetuity, Daena Smoller CV - All Rights Reserved.
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